Fizzy drinks and computers famously don't mix, which is why I no longer drink Coke during BBC Question Time. But it turns out that they don't work too well in blogs either, as Seed Magazine are finding out to their cost.
The story, in a nutshell, is that Seed - the company behind ScienceBlogs - and Pepsi - the company behind obesity and tooth decay - have entered a partnership in which Pepsi will pay to have their own ScienceBlogs blog. This is obviously a break away from the usual model in which bloggers apply to the site, are accepted on merit, and receive some pocket money from advertising.







